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Ryan Moran’s 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur is a must-read for aspiring entrepreneurs eager to turn their business dreams into a profitable reality. Moran, founder of Capitalism.com, distills years of experience into actionable steps, guiding readers from the inception of a business idea to reaching $1 million in revenue within a year.
This book stands out because it’s not just about building a business—it’s about creating a lifestyle of freedom and purpose. Whether you’re starting from scratch or refining an existing venture, Moran’s approach focuses on simplicity, strategy, and scalability.
Key Takeaways
1. The Rule of 4 Products, 25 Sales
Moran simplifies the path to seven figures with his formula: launch four products, each generating an average of 25 sales per day at a price point of $30-$50. He emphasizes that breaking down the $1 million goal into smaller, actionable targets makes it more achievable.
Why This Matters: This framework allows entrepreneurs to focus on manageable milestones, avoiding overwhelm and building confidence with incremental wins.
2. Focus on Your Target Audience, Not the Competition
Instead of obsessing over competitors, Moran encourages entrepreneurs to focus on their target audience. By deeply understanding your customers’ needs, preferences, and pain points, you can craft products and marketing that resonate more effectively.
Why This Matters: Entrepreneurs who genuinely connect with their audience build loyal communities, resulting in higher retention and organic growth.
3. The 3 Stages of Business Growth
Moran divides business growth into three stages:
- The Grind: Launching the first product and hitting $25,000 in monthly revenue.
- The Growth: Expanding to additional products and scaling to $1 million.
- The Gold: Turning the business into an asset you can sell or let operate passively.
Why This Matters: Understanding these stages helps entrepreneurs stay focused and aligned with their business goals, avoiding premature distractions.
Why Entrepreneurs Should Read This Book
Moran’s book offers more than just practical advice—it delivers inspiration and clarity. Entrepreneurs often feel overwhelmed by the complexities of building a business, but 12 Months to $1 Million provides a clear, step-by-step plan that simplifies the journey. It’s particularly valuable for those launching an e-commerce brand or leveraging the power of direct-to-consumer sales.
Ready to Build Your Million-Dollar Business?
If you’re ready to take your entrepreneurial journey to the next level, 12 Months to $1 Million is your roadmap. Moran’s strategies have helped countless entrepreneurs launch and scale profitable businesses—and yours could be next.
Grab your copy today and start building the business you’ve always dreamed of!